Public relations (PR) is not a new invention. In fact, the precursor to modern PR can trace its origins back centuries to the early days of mass media in the late 19th and early 20th centuries. Of course, the world has changed considerably since then and the arrival of the internet forced the PR profession, along with many others, to evolve once again. This is when digital PR entered the frame. What is digital PR?  As its name suggests, digital PR specifically focuses on reaching your customers in their online worlds. It’s not the same as digital marketing, but digital PR activities should tie in closely with your broader marketing strategy. Digital PR is all about starting conversations with your audience and making sure they see and hear from you in an increasingly noisy online environment. That means it needs to be carefully targeted to ensure it not only reaches the right people but that it also delivers the right message. In this way, it is not dissimilar to traditional PR, which involves placing clients in relevant print publications or broadcast shows to widen their reach. However, in the digital world, life works slightly differently. This means targeted campaigns are particularly important and the messaging you use needs to be adapted for different channels.

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