Monthly Round Up - May 2022
Monthly highlights for Flourish
- For our monthly highlights for May, we’re celebrating Jansons Property’s feature in Global Banking & Finance Review. Tom Janson commented on the surging build-to-rent market and how it could create emerging opportunities for investors. It’s great to see Jansons sharing their industry knowledge and insights for the world of Finance. See link to article: https://www.globalbankingandfinance.com/could-the-surging-build-to-rent-market-create-emerging-opportunities-for-investors/
- Also featuring in our monthly highlights for May is our charity partner Alexander Jansons Myocarditis UK, who work to raise awareness for the little known heart condition. Myocarditis is an inflammation of the heart muscle which puts strain on the heart and tragically can cause fatal heart attacks. This month we were able to speak to some of the inspirational people living with myocarditis, to hear their story and how they are involved with the charity today. Make sure to look out for coverage on their stories, which we will feature on our social media channels.
Industry Advice
Each month we will be sharing some industry insights and advice that we have learnt over the years working in PR and brand communications. This month will focus on the best time to send a press release to secure coverage with journalists. Although this will not be the same for every journalist, there are certain trends we have seen over the years that create the best opportunities to secure coverage.
Firstly, when is the Best Day?
- According to A/B test carried out on people’s emails working within in the publishing industry, the best day to pitch out a press release is Thursday. Tuesday and Wednesday are the second-best days.
- According to Review42 ‘On Thursday, the open rate is 27% , the highest throughout the week. This is followed by Tuesday, with 19% of emails getting opened by journalists and editors’.
- When not to send it is a busy Monday or on a lazy Friday!
When is the best time?
- Review42 says that statistics show that between 10am-2pm are the best time to send a press release with the email rates as high as 42%. After 2pm, after lunch, the rate falls to 15%. So, our advice is to get it in between this time period.
How to tackle sending a Press Release during Holiday season
- It might be common scene to some but avoid sending out a press release the day before a major holiday! Even if it’s the day after a major holiday, unless it is content related, it won’t be noticed.
Looking Ahead into June
- In looking ahead into June, it will be looking to snap up any summertime short wins. While most coverage for the summer will already been scheduled, it’s important to always keep an eye out for short leads and quicks wins to act on. There is still a chance to be featured!
Rhys Payne • May 26, 2022
Let’s Be Real – You’ve Asked ChatGPT for “Help” and Got Gibberish You open up ChatGPT with caffeine-fueled optimism, type in: “Write me a PR plan for a product launch.” And boom. You get a cookie-cutter wall of text that sounds like it was written by an over-caffeinated robot who’s watched too many episodes of The Apprentice. Here’s the truth: ChatGPT is a game-changer—but only if you know how to talk to it properly. Think of it like the world’s most enthusiastic intern: full of potential, but it needs clear direction, structure, and a bit of charm to really deliver. At Flourish PR, we use ChatGPT as one of the many tools in our kit to work smarter, not harder—whether we’re building a brand story, creating high-converting content, or whipping up digital marketing strategies that make clients go, “YES, this is what we needed!” In this blog, we’ll show you how to prompt ChatGPT like a pro, with a complete, step-by-step breakdown, some cheeky tips you won’t find on Reddit, and video links so you can actually see this in action. Ready? Let’s go.
Introduction: The Game-Changing Marketing Strategy You Need in 2025 If you’re still running PR and digital marketing campaigns the old-school way—spending hours manually scheduling posts, writing press releases from scratch, and analysing campaign data with a dozen different spreadsheets—stop. Just stop. Marketing in 2025 isn’t about grinding away at repetitive tasks. It’s about working smarter, not harder. And guess what? AI is your secret weapon. At Flourish PR, we don’t just talk about the latest marketing trends—we use them to supercharge brand awareness, engagement, and conversions for our clients. AI has completely transformed PR and digital marketing, making it easier than ever to plan, create, execute, and track campaigns with precision and speed. So, if you’re a business owner, marketing manager, or CEO who’s tired of feeling overwhelmed by marketing, this is your AI-powered cheat sheet. And if you don’t have the time or the right team to execute it yourself, that’s where we come in.
Imagine launching an incredible campaign only to hear… crickets. Or waking up to a PR nightmare unfolding in real-time on social media. The way businesses communicate, manage their reputation, and build relationships has evolved dramatically. In 2025, PR isn’t about playing defence—it’s about being proactive, data-driven, and purpose-led.
Ever feel like your business is shouting into the digital void, struggling to cut through the noise? In 2025, it’s not just about being seen—it’s about being heard, understood, and remembered. Welcome to a new era of digital marketing, where creativity meets cutting-edge technology to forge genuine connections with your audience. At Flourish PR, we believe in turning the complexities of the digital world into opportunities for growth. Whether you're a business owner, a marketing manager, or a creative mind looking to make an impact, this blog is your guide to harnessing the latest trends—from optimising for voice search and AI-driven SEO to leveraging social commerce, user-generated content, and personalisation at scale. Get ready to explore strategies that don’t just deliver messages but create memorable experiences, driving your business forward in a truly dynamic way.
Scaling a business in 2025 means embracing innovative approaches that blend creativity with proven methods. At Flourish PR, we understand what it takes to help UK businesses grow. As a trusted marketing and business growth partner, we specialise in PR, brand, digital marketing, and more. Here are seven proven strategies to help your business reach new heights in 2025:
The Future of Tech PR in 2025 Tech PR is no longer just about innovation—it’s about trust, ethics, and differentiation. In this blog, we’ll delve into the key challenges facing technology companies in PR and marketing and how Flourish PR can help you navigate these hurdles with impactful campaigns, strategic branding, and innovative events. The tech industry is evolving at lightning speed, creating both opportunities and challenges for brands striving to remain competitive. From scepticism surrounding AI ethics to the complexities of communicating innovation effectively, 2025 is set to test the ability of tech companies to balance cutting-edge advancements with public trust and clear messaging. Below, we explore these challenges, their implications, and how Flourish PR can help your tech business succeed.
The Future of Green Energy PR in 2025 Green energy companies are driving the future, but with progress comes challenges. PR for the renewable energy sector in 2025 must focus on proving impact, building trust, and connecting with eco-conscious consumers. In this blog, we’ll explore how Flourish PR can help your brand thrive in a competitive and scrutinized industry.
The Future of Healthcare PR in 2025 Healthcare PR is evolving fast. As the industry faces a growing trust gap, complex messaging challenges, and the need to humanize innovation, public relations has never been more important. In this blog, we’ll explore the biggest PR and marketing challenges in healthcare today—and how Flourish PR can help your brand overcome them with innovative campaigns, digital marketing strategies, and impactful branding.
In 2025, the PR landscape is evolving at breakneck speed, and industries like Healthcare, Technology, and Green Energy face unique challenges when it comes to reaching their audiences. Flourish PR is here to help you overcome these hurdles, leverage emerging trends, and position your brand as a leader in your industry. This blog dives into what’s holding these industries back, the latest trends that are transforming PR and marketing, and how these solutions can help you achieve your business goals.
Guest article by Christina Mancini from Mancini Public Relations In today’s world of public relations, where the landscape has transformed and often changes on a dime, it can be challenging for organizations to effectively measure the impact of PR strategies. Trends can be difficult to predict and breaking through the “noise” seems to be a near-impossible task. Increasing use of data analytics may help paint a truer picture of performance and impact, while helping leaders with decision making and forward-looking strategies. So, what is data analytics as it relates to PR? A textbook definition is the systematic analysis of information to measure, track, and interpret the effectiveness of PR campaigns, messaging, and overall brand perception. It involves gathering and analyzing various data points—ranging from media mentions, social media engagement, website traffic, and audience sentiment, among others—to derive actionable insights. But, what value does data analysis really provide? 1. Quantifiable Measurement: Data analytics enables PR professionals to measure the impact of their efforts with precision . Metrics such as reach, impressions, engagement rates, and conversion rates provide tangible evidence of campaign success or areas needing improvement. 2. Insightful Audience Analysis: Data analytics tools allow PR teams to delve into audience behavior, preferences, and demographics. By understanding the audience better, PR strategies can be tailored to resonate more effectively , ensuring messaging reaches the right people at the right time through the right channels. 3. Real-Time Monitoring and Adjustment: Data analytics provides real-time monitoring of PR campaigns, allowing professionals to adapt strategies promptly based on ongoing insights, as well as enabling agility in managing crises, addressing negative sentiment swiftly, and capitalizing on positive interactions. The "Right Fit" While there is no shortage of data analytics tools and resources available, finding the right fit for your organization is important. Think about the end results first. What questions are you hoping to answer for your organization? Consider what types of data your organization will find valuable, who will be reviewing and using the data and for what purpose (there may be training involved), and what platform will present the results in a manner that is meaningful and easy to understand. In addition, cost can be a significant factor. Find a platform that will offer what you need – with the ability to upgrade or make enhancements, if necessary. In short, the use of data analysis is becoming a crucial cog in an organization’s public relations wheel. Just like the usefulness of the traditional sales funnel, data analysis helps add another layer to calculating return on investment. Data analytics provides the means to assess the value generated from PR initiatives which also helps justify PR expenditures, refine future strategies, and guide strategic decisions, with the goal of ultimately improving an organization’s bottom line. For assistance connecting with your audiences, creating trust, and navigating the complex landscape of public perception, consider reaching out to PR professionals who specialize in your industry. Mancini PR, for example, specializes in helping nonprofits achieve PR and fundraising excellence. Even if we’re not the right fit for your business, we may be able to help you find the perfect PR partner.
